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Hanna's success on TikTok – meal prep, cleaning tips, and RV life
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On TikTok, she maintains a fast pace with over a quarter of a million followers. But when Hanna Höglund goes camping, she looks for quiet places with privacy. – We like small campsites where we can just be without a lot of obligations.
Hanna Höglund from Sandviken has had a record-breaking rapid career on TikTok. It all started three years ago when she was on maternity leave.
– I began posting small updates about my daily life, including tips on cleaning and cooking. They were mostly intended for family and friends, but I quickly gained new followers who liked and commented on the content, Hanna explains.
Today, the account Hemma hos Hanna is followed by just over 283,000 people, and on Media Academy's Maktbarometer, she ranks at position 107.
– I never thought it would become so big, and I actually don’t keep a close eye on statistics and numbers. I do this because it’s fun, and I’m very happy to be able to support myself as a digital creator.
See Hanna's tips for smart storage in her caravan on her social media.
Order and Clarity
Hanna's favorite topics are cleaning and organizing. She appreciates order and clarity and is fundamentally a minimalist. She believes that a well-thought-out and organized home simplifies everyday life.
"I prefer to remove things rather than add them, both physical items and life obligations. I think it benefits us to reduce the impressions at home; today's society demands enough attention."
The key to the account's success is Hanna's personal approach and high recognition factor. Unlike many other influencers, she depicts an ordinary family life without ostentatious luxury. Her videos, for example, cover monthly shopping, inexpensive lunchboxes, how she cleans the combi truck, and how to clean a washing machine.
The interior itself is so stylish and tasteful that I didn't customize the caravan very much, just a few cushions and some interior details.
"Perfect Floor Plan"
Occasionally, the family's caravan appears in the feed. Hanna grew up with caravan holidays and became enthusiastic when she found a used KABE Classic 660 GDL two years ago.
"It has a perfect floor plan with an U-sofa at the front, a double bed in the middle, and a separate room with a bunk bed for the kids at the back. Like three rooms and a kitchen," says Hanna.
Of course, she also makes videos where she cleans and shares tips on smart storage solutions in the caravan.
"The interior itself is so stylish and tasteful that I haven't customized the caravan much, just a few cushions and some decorative details. I think KABE has the most appealing look of all children's caravans, and everything feels well-made and sturdy," Hanna concludes.
Choosing Small Campsites
The family enjoys traveling around and discovering new places. They take at least 4–5 weeks of caravan holidays each year.
"We always choose small and cozy campsites. Places with large pools, adventure parks, and lots of children's activities don't appeal to us. Järvsö camping is a favorite; it's cozy, and the town is so charming. We've also spent a lot of time at Lugnets camping in Falun, which is only 45 minutes from home," concludes Hanna Höglund.
About Hanna
Name: Hanna Höglund
Age: 28
Residence: Jäderfors outside Sandviken
Family: Partner Alexander, two children aged 7 and 3
Job: Runs hemmahoshanna on TikTok
Camper: KABE Classic 660 GDL, 2017 Favorite campsite: Järvsö camping
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