The floor plan guides the caravan purchase

The survey shows that 91 percent prioritize the floor plan, followed by price (77 percent) and comfort and equipment level (66 percent). Factors such as traffic safety and brand rank lower on the list. The importance of the floor plan is so high because needs change over time. – Young families with children often look for large seating areas and flexible sleeping solutions, while couples with grown children prefer comfortable beds and a spacious kitchen, says Zac Karlsson, sales manager for KABE in Sweden.

Sleep comfort is valued

A clear conclusion from the survey is that sleep comfort ranks highest—regardless of age. The bed and sleeping area are rated highest across all age groups, from millennials to baby boomers, with figures around 80 percent. A good bed is simply crucial for the experience, whether traveling for short weekends or spending entire seasons in the caravan. The kitchen and seating area are also highly valued, but priorities differ between generations. Older travelers more often prioritize the kitchen, while younger groups place greater importance on social spaces.

Balance between wishes and space

For manufacturers, the demand for different floor plans represents a constant balancing act. Space is limited, and every square meter must serve multiple functions. That’s why the floor plan is often the deciding factor in whether a purchase is made or not. It must work in everyday life and not just look good in the brochure.

– KABE offers the market’s widest range of caravans with so many different floor plans that all customers can find their favorite. The entry-level Estate model is practical and functional, the classic Ädelsten series has proven solutions, Royal is fully equipped, while Hacienda and Imperial maintain the highest level without compromises, says Zac.